About
Amanda
"The most creative act you will ever undertake is the act of creating yourself." - Deepak Chopra
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Above all else, I'm a determined, passionate mom with a hard work ethic.
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I'm a Florida-based content manager and marketing specialist with a decade of experience building digital content for businesses from start to finish—writing, design and strategy! I love creating content for all industries and company sizes, whether enterprise tech roles with groups such as Rimini Street or Gartner or small retail businesses like DanaTyler Jewelry.
Captivating content comes down to a good story and fantastic SEO, with brand and design always in mind. Luckily for you, these are three areas I excel in. I hold a Bachelor’s Degree in Communications, as well as a Master's degree in Digital Journalism and Design. Additionally, I am a Professional Certified Marketer® in Content Marketing, certified by the American Marketing Association.
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If you're looking for ordinary, I'm not your candidate. But if you're looking for extraordinary, let's create some magic together.
Education
2021-2022
M.A. Degree
Digital Journalism & Design
University of South Florida
Completed the master's program that blended web publishing and design, social media, multimedia production, and information graphics. Courses focused on teaching superior writing and presenting skills in today's content-saturated society.
2010-2014
B.A. Degree
Communications
Florida Gulf Coast University
Explored communication theory and application from numerous perspectives including: intercultural communication, interpersonal communication, persuasion and rhetoric. Courses focused on developing solid oral and written communication skills.
Job History
May 2024 - Present
Digital Content Manager
Rimini Street
Oversee the company's web and digital presence, including an effective social strategy. Write web and design copy to support global campaigns. Work with marketing, sales, legal, and HR departments to boost company ROI and employer branding.
Jul. 2022 - May 2024
Content Writer & Strategist
Eptura
Strategized and wrote content about the latest workplace trends. Interview SMEs for thought leadership pieces. Wrote e-books to support brand awareness and product launches. Regularly partnered with other marketing teams, HR, product, and sales departments.
Oct. 2019 - Mar. 2022
Communications Specialist
Gartner
Supported the Peer Insights re-brand after a significant merger. Wrote promotional material for the team, including emails, monthly newsletter, blogs, and video scripts. Wrote social copies, designed social cards, and managed the department's content calendar.
Apr. 2018 - Oct. 2019
Creative Director
DanaTyler
Oversaw and managed marketing and communications, including a team of 4-6 employees. Wrote, designed, and executed both DanaTyler company websites. Headed up all social media and digital marketing campaigns.
Jan. 2014 - Mar. 2018
Marketing Manager
Destiny Media Corp
Wrote social copy and blog posts for businesses. Designed and partnered with outsourced web developers to create and write website content. Was responsible for editing and approving business blog posts and promotional articles.
AMA Professional
Certified Marketer®
Certified by the American Marketing Association as a Content Marketing Professional.
The PCM® Content Marketing certification course consists of 6 core modules and 38 electives focusing on maximizing content marketing execution through performance metrics. Due to this, I can offer you the skills needed for strategy, planning, production, promotion, and measurement. These include:
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Use Content for Effective Lead Gen
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Align Content with Marketing Funnel
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Editorial Calendar Design
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Storytelling and Content Production
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Multi-Channel Content Creation
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SEO and Distribution Best Practices
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Metrics, Measurement, and Optimization
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Content Marketing ROI
AI in Content
AI writing tools are a major game changer for generating content. But while AI can handle large amounts of data, it has weaknesses: It lacks persuasion, empathy, or emotional intelligence. The human element must still be present to utilize the produced content, with real-world factors considered.
As AI evolves, so does search engine optimization. Your goal is to improve your SEO with better quality content. To achieve this, your focus must remain on providing value to human beings and human readers rather than exactly what AI outputs. Yes, AI is beneficial, but only when used correctly.
Hire a strategist who can properly harness AI in content creation. Here are the top 4 ways I can achieve that for your brand
#1
Unique Outlines
AI writing assistants help brainstorm ideas and generate outlines for content. They can propose ideas and perspectives you or I might not have considered.
#3
SEO Optimization
With AI, I can give you hyper-actionable and personalized tips to improve your SEO, ensuring your content has a high ranking.
#2
Converting Headlines
Captivating headlines leads to more visibility and success for your company's content. By partnering with AI, I can help your click-through rate go through the roof.
#4
Double the Output
Leveraging AI saves a lot of time, allowing me to produce double the content and focus more on creative work and strategy.
Employee Recognition July 2023
Trust is Transparent Award
Nominated and voted for by peers and leadership. The Trust is Transparent award embodies the employee colleagues find the most trustworthy to collaborate with on work projects.
Employee Recognition Q1 2025
The "Red Stapler" Award
Award recipient is selected by fellow Marketing team members.
The Red Stapler award is an opportunity for employees to be recognized for their hard work and dedication to the company and their colleagues.
