About
Amanda
"The most creative act you will ever undertake is the act of creating yourself." - Deepak Chopra
Above all else, I’m a determined, creative mom with a relentless work ethic and genuine heart.
I’m a Florida‑based content, social media, and brand leader with a decade of experience shaping digital narratives from concept to completion—strategy, writing, design, and full‑funnel campaign management working together as one. My background spans enterprise tech brands like Rimini Street and Gartner, as well as fast‑moving retail businesses like DanaTyler Jewelry. Different industries, different audiences, same outcome: clear, compelling storytelling that performs.
Great content and social campaigns aren’t about volume; they’re about quality. They start with a strong narrative, strengthened by smart SEO, and brought to life through cohesive design brand expression. This is the work where I thrive. I hold a Bachelor’s in Communications, a Master’s in Digital Journalism and Design, and I’m a Professional Certified Marketer® in Content Marketing through the American Marketing Association.
If you’re looking for someone who can elevate your story, sharpen your strategy, and execute with precision—lucky for you, that’s exactly where I shine.
Education
2021-2022
M.A. Degree
Digital Journalism & Design
University of South Florida
Completed the master's program that blended web publishing and design, social media, multimedia production, and information graphics. Courses focused on teaching superior writing and presenting skills in today's content-saturated society.
2010-2014
B.A. Degree
Communications
Florida Gulf Coast University
Explored communication theory and application from numerous perspectives including: intercultural communication, interpersonal communication, persuasion and rhetoric. Courses focused on developing solid oral and written communication skills.
Job History
May 2024 - Present
Digital Content Manager
Rimini Street
Oversee digital brand presence through an effective content and social strategy. Contribute to thought leadership and social initiatives through content writing and design vision that support global campaigns. Serve as lead content writer and copywriter, shaping content strategy, design vision, and storytelling across global campaigns. Partner with sales, legal, and HR to strengthen ROI and employer branding.
Jul. 2022 - May 2024
Sr. Content Writer & Strategist
Content Writer & Strategist
Eptura
Strategize and write content about the latest workplace trends. Interview SMEs for thought leadership pieces. Write e-books to support brand awareness and product launches. Regularly partner with other marketing teams, HR, product, and sales departments.
Promoted to Senior Content Writer & Strategist in September 2023.
Oct. 2019 - Mar. 2022
Communications Specialist
Gartner
Supported the Peer Insights rebrand following a major merger. Launched promotional materials including emails, monthly newsletters, blogs, and explainer videos. Wrote social copy and video scripts, designed social cards, and managed the department’s internal and external communications and content calendar.
Apr. 2018 - Oct. 2019
Director of Marketing & Communications
DanaTyler
Oversaw all marketing and communications for a retail brand with eight store locations, managing a team of employees. Built company’s marketing function and directed copywriting, design, and execution for brand website. Led social media initiatives and digital marketing campaigns to maintain a consistent, growing brand presence.
Jan. 2015 - Mar. 2018
Marketing Program Manager
Destiny Media Corp
Managed marketing campaigns and served as content program manager for multiple client accounts. Wrote blog posts, social copy, and ad copy, and partnered with outsourced web developers to create website content. Oversaw editing and approval of client content to ensure quality and alignment with campaign goals.
AMA Professional
Certified Marketer®
Certified by the American Marketing Association as a Content Marketing Professional.
The PCM® Content Marketing certification course consists of 6 core modules and 38 electives focusing on maximizing content marketing execution through performance metrics. As a result, I can offer you the skills needed for strategy, planning, production, promotion, and measurement. These include:
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Use Content for Effective Lead Gen
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Align Content with Marketing Funnel
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Editorial Calendar Design
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Social Media Content Strategy
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Storytelling and Content Production
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Multi-Channel Content Creation
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SEO and Distribution Best Practices
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Metrics, Measurement, and Optimization
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Content Marketing ROI
AI in Content
AI writing tools are a major game changer for generating content. But while AI can handle large amounts of data, it has weaknesses: It lacks persuasion, empathy, or emotional intelligence. The human element must still be present to utilize the produced content, with real-world factors considered.
As AI evolves, so does search engine optimization. Your goal is to improve your SEO with better quality content. To achieve this, your focus must remain on providing value to human beings and human readers rather than exactly what AI outputs. Yes, AI is beneficial, but only when used correctly.
Hire a strategist who can properly harness AI in content creation. Here are the top 4 ways I can achieve that for your brand
#1
Unique Outlines
AI writing assistants help brainstorm ideas and generate outlines for content. They can propose ideas and perspectives you or I might not have considered.
#3
SEO Optimization
With AI, I can give you hyper-actionable and personalized tips to improve your SEO, ensuring your content has a high ranking.
#2
Converting Headlines
Captivating headlines leads to more visibility and success for your company's content. By partnering with AI, I can help your click-through rate go through the roof.
#4
Double the Output
Leveraging AI saves a lot of time, allowing me to produce double the content and focus more on creative work and strategy.
Employee Recognition July 2023
Trust is Transparent Award
Nominated and voted for by peers and leadership. The Trust is Transparent award embodies the employee colleagues find the most trustworthy to collaborate with on work projects.
Employee Recognition Q1 2025
The "Red Stapler" Award
Award recipient is selected by fellow Marketing team members.
The Red Stapler award is an opportunity for employees to be recognized for their hard work and dedication to the company and their colleagues.
