About
Amanda
"The most creative act you will ever undertake is the act of creating yourself." - Deepak Chopra
Above all else, I’m a determined, creative mom with a relentless work ethic and genuine heart.
I'm a Florida‑based content, social media, and brand leader with a decade of experience shaping digital narratives from concept to completion—strategy, writing, design, and full‑funnel campaign management working together as one.
My background spans enterprise tech brands like Rimini Street and Gartner, as well as fast‑moving retail businesses like DanaTyler Jewelry. Different industries, different audiences, same outcome: clear, compelling storytelling that performs.
Great content and social campaigns aren’t about volume; they’re about quality. They start with a strong narrative, strengthened by smart SEO/AEO/GEO, and brought to life through cohesive design brand expression. This is the work where I thrive. I hold a Bachelor’s in Communications, a Master’s in Digital Journalism and Design.
Are you looking for a fractional, part-time, or freelance contractor who can elevate your story, sharpen your strategy, and execute with precision? That's exactly where I shine.
Education
2021-2022
M.A. Degree
Digital Journalism & Design
University of South Florida
Completed the master's program that blended web publishing and design, social media, multimedia production, and information graphics. Courses focused on teaching superior writing and presenting skills in today's content-saturated society.
2010-2014
B.A. Degree
Communications
Florida Gulf Coast University
Explored communication theory and application from numerous perspectives including: intercultural communication, interpersonal communication, persuasion and rhetoric. Courses focused on developing solid oral and written communication skills.
Job History
Aug. 2026 - Present
Community Marketing Manager
Fractional Contract
Sparq
May 2024 - Aug. 2026
Digital Content Social Media Manager
Rimini Street
Building and leading Sparq's social media program and community engagement following a recent rebrand, through strategy, writing, and design. Growing brand presence, employee amplification, influencer marketing, and audience engagement across platforms.
Led content and social strategy shaping the brand's digital presence. Drove thought leadership through writing & design across global campaigns. Served as copywriter, strategist, and storyteller across campaigns. Partnered with sales, legal, and HR on ROI and employer branding.
Jul. 2022 - May 2024
Senior Content Writer & Strategist
Eptura
Strategize and write content about the latest workplace trends. Interview SMEs for thought leadership pieces. Write e-books to support brand awareness and product launches. Regularly partner with other marketing teams, HR, product, and sales departments.
Oct. 2019 - Mar. 2022
Communications Specialist
Gartner
Supported the Peer Insights rebrand following a major merger. Launched promotional materials including emails, monthly newsletters, blogs, and explainer videos. Wrote social copy and video scripts, designed social cards, and managed department’s internal and external communications and content calendar.
Apr. 2018 - Oct. 2019
Marketing Communications Manager
DanaTyler
Oversaw marketing and communications for a retail brand with eight store locations, managing a team. Built the company's marketing function, directing copywriting, design, and website execution. Led social media and digital campaigns to maintain a consistent, growing brand presence.
Aug. 2016 - Mar. 2018
Marketing Program Manager
Destiny Media Corp
Managed marketing campaigns and served as content program manager for multiple client accounts. Wrote blog posts, social copy, and ad copy, and partnered with outsourced web developers to create website content. Oversaw editing and approval of client content to ensure quality and alignment with campaign goals.
Employee Recognition July 2023
Trust is Transparent Award
Nominated and voted for by peers and leadership. The Trust is Transparent award embodies the employee colleagues find the most trustworthy to collaborate with on work projects.
Employee Recognition Q1 2025
The "Red Stapler" Award
Award recipient is selected by fellow Marketing team members.
The Red Stapler award is an opportunity for employees to be recognized for their hard work and dedication to the company and their colleagues.
AI in Content
AI writing tools are a major game changer for generating content. But while AI can handle large amounts of data, it has weaknesses: It lacks persuasion, empathy, or emotional intelligence. The human element must still be present to utilize the produced content, with real-world factors considered.
As AI evolves, so does search. Your goal is to improve your SEO and AEO (showing up in AI answers from tools like ChatGPT and Google's AI Overviews) with better quality content. To achieve this, your focus must remain on providing value to human beings and human readers rather than exactly what AI outputs. Yes, AI is beneficial, but only when used correctly.
Hire a strategist who can properly harness AI in content creation. Here are the top 4 ways I can achieve that for your brand:
#1
Unique Outlines
AI writing assistants help brainstorm ideas and generate outlines for content. They can propose ideas and perspectives you or I might not have considered.
#3
SEO + AEO Optimization
With AI, I can give you hyper-actionable and personalized tips to improve your SEO and AEO, ensuring your content ranks high in search and gets cited in AI answers.
#2
Converting Headlines
Captivating headlines lead to more visibility and success for your company's content. By partnering with AI, I can help your click-through rate go through the roof.
#4
Double the Output
Leveraging AI saves a lot of time on research and first drafts, allowing me to produce double the content and focus more on creative work, strategy, and your brand voice.
AMA Professional
Certified Marketer®
Certified by the American Marketing Association as a Content Marketing Professional.
The PCM® Content Marketing certification course consists of 6 core modules and 38 electives focusing on maximizing content marketing execution through performance metrics. As a result, I can offer you the skills needed for strategy, planning, production, promotion, and measurement. These include:
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Use Content for Effective Lead Gen
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Align Content with Marketing Funnel
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Editorial Calendar Design
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Social Media Content Strategy
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Storytelling and Content Production
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Multi-Channel Content Creation
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SEO and Distribution Best Practices
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Metrics, Measurement, and Optimization
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Content Marketing ROI
